YUEN YUNG LEE ☞

Soong 爽

IDENTITY
Soong is a beverage company that specialises in Hong Kong traditional drinks. Soong is the pronounciation of 爽, meaning “fresh” or “feel good” in Cantonese. The goal is to create a bilingual brand that speaks to both local and international audiences. Taking the curves of the Chinese mark, the bottle uses a unique packaging solution that stands out in an oversaturated supermarket shelf.


Full Identity


Chinese mark


Packaging design

Milk tea (奶茶)


Milk tea + coffee (鴛鴦)

Lemon Tea (檸茶)

COPYRIGHT © 2018 YUEN YUNG LEE